United Spirits is a subsidiary of Diageo and One of the biggest player of Alcoholic beverage industry in India, offering more than 140 liquor brands. Some of the popular alcoholic brands such as Blue Riband Gin, Black Dog Scotch whisky, McDowell’s No.1 Rum, Pinky and Vladivar Vodka are also associated with United Breweries Group.
Bagpiper whisky brand of United Spirits is one of the largest selling spirits brand in India, also exported to other countries. The popular brand of Indian whisky sold in a square bottle and was a popular whisky until 2010.
Antiquity whisky brand is a blend of Indian and Scotch malt whisky, manufactured by United Spirits and available in two variants. The brand along with Blenders Pride, Peter Scot and Royal Challenge and Signature are the highest selling whisky brands of Indian market.
Signature whisky brand is actually a blend of imported Scotch whisky and available in two variants. The brand is also associates with cricket league and sponsored golf, derby, tennis and polo championship in India.
Royal Challenge brand of Indian whisky is a leading brand in premium whisky segment, manufactured by United Spirits and the IPL team Royal Challengers Bangalore was named after the brand. RC whisky also become the first premium whisky in India, by volume of sales.
Director’s Special whisky brand along with an extension called DSP Black are manufactured by United Spirits and a popular product of UB in premium whisky segment.
McDowell’s Single Malt whisky is a smooth blend of imported Scotch with Oak Matured, manufactured by United Spirits Limited. The brand of McDowell’s also has bottled water and soda in India.
McDowell’s No.1 whisky is flagship brand of United Spirits and one of the largest selling whisky in India. The brand offers three categories of alcoholic beverage – whisky, brandy, rum and also the largest selling umbrella spirits brand in the world.
McDowell’s No.1 Celebration Rum is one of the top 3 best selling rum brands in the world and India’s largest selling rum, overtook very popular brand called Old Monk. The celebration rum is also an umbrella brand of McDowell’s No.1 into the competition with Bacardi white rum and Old Monk.
Blue Riband Gin is very popular and one of the old Gin of Indian market, owned by Indian alcoholic beverages company – United Spirits. United Spirits is a subsidiary of Diageo, that manufactures Scotch whisky, brandy, rum, vodka, gin and wine.
McDowell’s No 1 brand is highly popular in India, offering Gin, Rum, Whisky and Single Malt Whisky, also the most popular brandy brands of India. The brand along with Honey Bee Brandy have 51% of brandy market share of India and another popular brand of United Breweries.
Honey Bee Brandy by United Spirits is available across India, based in Bangalore and one of the most premium Brandy in the Indian market along with Mansion House, McDowell’s No 1, Janus, Dreher and Constantino.
Four Seasons Wines and winery is located in Baramati near Pune and owned by United Spirits. The winery produces Zinzi and Four Seasons wines from Sauvignon, Shiraz and Merlot grape varieties that grown around Sahyadri valley of Maharashtra.
Romanov vodka brand manufactured by United Spirits, offers 42.8% alcohol by volume and second most popular brand of vodka by United Spirits along with White Mischief. The Romanov brand of vodka comes in four flavours of Orange, Lemon, Apple and Romanov Red also the cheapest vodkas available in India.
White Mischief is the largest selling vodka brand of India, part of the United Breweries and has a 42.8% alcohol by volume. The brand also decided to launch White Mischief Brandy in Kerala and along with Romanov, White Mischief control the 48% market share in the vodka market of India.
Kingfisher brand is the most trusted Indian beer, also available in other 52 countries and among most trusted beer brands. The premium lager from India is the umbrella brand of the United Breweries Group, available as Kingfisher Blue, Kingfisher Ultra and Kingfisher Ice Beer.
Other popular brands of beer by United Breweries are Zingaro, UB Export, Kalyani Black Label, Bullet, Charger and Kingfisher Draught. United Breweries is partially owned by Heineken International and had some relationship with United Spirits which is now owned by Diageo.